STUNT & FILM
Screen the Blood
Not the Sexuality
Not the Sexuality
A campaign by Peter Tatchell Foundation
to lift the ban on gay blood.
![](https://freight.cargo.site/t/original/i/7cfaa4e559b8fb225ca3a5855089cb63c0ae5bae4cdf3d7a2cb562d2540155fa/PRESS-04b.jpg)
Problem
Sexually active gay
and bisexual men are
restricted from giving
blood in 40+ countries.
and bisexual men are
restricted from giving
blood in 40+ countries.
We created a gaydar to screen male blood donors and make them feel the same discrimination and exclusion felt by gay and bisexual men.
The Gaydr
![](https://freight.cargo.site/t/original/i/b60cdda20fb4b8b7a2daf878b5328b440a75509d87c435a918099cb5e4c15a2d/SCANNING.gif)
![](https://freight.cargo.site/t/original/i/6a2e584b56a33732233ac5547bc71ea170470d5247011c19e175cacb5856185d/100-GAY-V1.jpg)
![](https://freight.cargo.site/t/original/i/829b059c121d5eb5e96781b54ec6acb5435151c0e34136bed94268e522790a0a/10-GAY-2.jpg)
![](https://freight.cargo.site/t/original/i/fe45b7d9ab6d5c1b9e5026a585f1493e5b1f93765d7ce0884b9e9a670dc1883d/85-GAY-V1.jpg)
![](https://freight.cargo.site/t/original/i/d76967474bb6f028ee019d0db05c92b449c5b83f16a4deed3e8058536d005011/69-GAY-V1.jpg)
Print
We created a symbol for the campaign, using the rainbow flag with the ratio of red altered to represent the surplus of healthy gay blood that cannot be donated.
![](https://freight.cargo.site/t/original/i/217d8ce0192f2f8af1bc1a0ddc69060edf743db2b22b8c4dbf380d0aff12b565/BLOODFLAG.png)
Press
*Campaign
*The Drum
*The Independent
*Pink News
*Advocate
*Little Black Book
*Creative Pool – Ad of the Week
Awards
*Cannes Lions – Bronze
*Creative Circle – Gold
*The Drum Awards – Gold
*British Arrows – Finalist
*Campaign BIG Awards – Finalist
*PrideAM – Winner
*British Arrows – Finalist
*Campaign BIG Awards – Finalist
*PrideAM – Winner