The Closest Rivals
As UEFA Champions League sponsor,
Mastercard wanted to see how far football
fans would go for their passion.
Those who don’t follow football often see it as a sport that divides people, with the mad passion of fans sometimes turning into hooliganism.
To show that football actually brings everyone together, even competing teams, we found two rival fans and got them to wear a special two-person jersey for a whole day.
The Double Shirt
*Midas Awards -