Robin and Ella
︎


PUBLISHING

Kkaptionn


Reinventing recruitment
with a comic book.






Problem

Simple details on job application forms can unconsciously affect the decision made, resulting in less diverse workplaces.



We created Kkaptionn: a wordless comic book designed to find talent based on talent alone, offering a truly impartial entry into the creative industries.

KKAPTIONN.COM

Solution











A bias-free recruitment tool

Used by D&AD New Blood Shift, Jolt and McCann Canvas. Applicants can fill it out in any way they see fit. And by supplying just their phone number, recruiters judge only the creativity on display.








Awards


D&AD - Wood Pencil
New York Festivals - Shortlist
Mark